Top 5 Television Adverts of 2012

So last year I spent some time going through all the adverts I could remember from 2011 and shared my top 5 selections with you. Hmmmm, well I think I started something that would just be totally uncool not to continue, and see how things develop over time. Don’t you think?

As always, 2012 was filled with a mind bogglingly huge selection of commercials to choose from. There was really great ones, okiesh ones, and of course the epic fails that continue to plague us through the year. The Go Compare team still fail to understand the concept of great advertising, and for yet another year we’ve been subjected to hours of some operatic twits warbles in a vain effort to convince us to partake of the offerings from Go Compare.

Compare the Market have milked Aleksander for as much as they can get out of him for a while I think, and while I loved the concept at first, their range and ideas have become rather stale and bland through 2012 in my opinion.

Cilit band continues to torture us with Barry Scott and his ludicrous claims that Cilit Bang is so powerful that it even has a turbo boost , which it advertiseses by parking a jet in a hanger with a couple of shelves of Cilit Bang around it. Turbo Power? I didn’t know jets had turbo’s!!

Of course the list of painful, dull and lifeless adverts is endless. As I have said before, I like to be wowed by a commercial. Made to think or made to chuckle. Keep it fresh, keep it relevant and entertain me. In this way, maybe I am really actually interested in checking out your product or service.

There are some companies that you expect to produce a great advert. Places like British Airways, or John Lewis. Marks and Sparks and some of the big name Corporate Brands. I think John Lewis totally missed the mark with their Christmas advert this year, which was a disappointment, and in a year when so much was going on in the UK, BA really missed an opportunity too. But even though some of the big boys on the block didn’t feature, there are some pure beauties still.

So for this year, these are a selection of the five best adverts in my opinion. I am not sure which one is the best, so there is no specific order to them.

1. E.ON Best Deal Advert

2. Pedigree Denta Stix Advert. This makes me chuckle every time.

3. The BBC 2012 Olympic Coverage Advert

4. Cartier Long Form Advert

5. Matalan Christmas Advert

Compared with last year, it was not easy to choose my top five this year, and that was not because there were too many too choose from. I guess that the lack of money is even hitting advertising budgets ey? So of the five presented, which is the best in your opinion then?


The Top 5 Television Adverts of 2011

We are all subjected to a barrage of television advertising each year.  If you are anything like me, then there will be methods of advertising that really work on you, and others that very firmly put you off ever using or trying the product being advertised.

Personally I like to be wooed by an advert. If its clever, emotive and well thought out, it meets with high praise from me. If its tacky, cheap and bloody irritating to listen too or watch, there is nothing more certain to make me determined to never go anywhere near the product than a stupid advert.

I tend to think that as people we are sophisticated, and while certain products can get away with a certain level of stupidity or playful hilarity at the expense of their product, it is a fine line to walk and takes a brilliant script writer to get it right. A perfect example of this is the ‘One Sheet does Plenty’ adverts. Far more effective than the old drag adverts, the play on accent makes the poor chap sound like he’s advertising a rather unfortunate accident, and can illicit a smile now and then.

On the other hand, the irritation of the Go Compare adverts does nothing but make me seriously consider assassination and make me ever more determined to never ever make use of the product. I would welcome the makers of the Video Game Assassins Creed to put a character similar to the operatic Richard Smith in their game, and I’m sure they’d find a huge surge of people lining up to pop the character off.

But rant aside, there have been some remarkable adverts this year, and here are a selection of what I think are the top five adverts of the year. I hope you enjoy. If you agree or think that there is one or two that I’ve left out, or deserve closer consideration, be sure to comment and leave a link.

Happy Christmas and may you all have a wonderful New Year.

1. Possibly the cutest advert of all time.

2. Time. A very poignant advert.

3. Boy Band takes to Yoe Valley

4. A total classic Star Wars Theme

5. Possibly the best Airline Advert ever.

There are a few others that were strong contenders, but of all the adverts that I went through, these are defiantly my favourite. What do you think? Which one is the best in your opinion?