Top 5 Television Adverts of 2012

So last year I spent some time going through all the adverts I could remember from 2011 and shared my top 5 selections with you. Hmmmm, well I think I started something that would just be totally uncool not to continue, and see how things develop over time. Don’t you think?

As always, 2012 was filled with a mind bogglingly huge selection of commercials to choose from. There was really great ones, okiesh ones, and of course the epic fails that continue to plague us through the year. The Go Compare team still fail to understand the concept of great advertising, and for yet another year we’ve been subjected to hours of some operatic twits warbles in a vain effort to convince us to partake of the offerings from Go Compare.

Compare the Market have milked Aleksander for as much as they can get out of him for a while I think, and while I loved the concept at first, their range and ideas have become rather stale and bland through 2012 in my opinion.

Cilit band continues to torture us with Barry Scott and his ludicrous claims that Cilit Bang is so powerful that it even has a turbo boost , which it advertiseses by parking a jet in a hanger with a couple of shelves of Cilit Bang around it. Turbo Power? I didn’t know jets had turbo’s!!

Of course the list of painful, dull and lifeless adverts is endless. As I have said before, I like to be wowed by a commercial. Made to think or made to chuckle. Keep it fresh, keep it relevant and entertain me. In this way, maybe I am really actually interested in checking out your product or service.

There are some companies that you expect to produce a great advert. Places like British Airways, or John Lewis. Marks and Sparks and some of the big name Corporate Brands. I think John Lewis totally missed the mark with their Christmas advert this year, which was a disappointment, and in a year when so much was going on in the UK, BA really missed an opportunity too. But even though some of the big boys on the block didn’t feature, there are some pure beauties still.

So for this year, these are a selection of the five best adverts in my opinion. I am not sure which one is the best, so there is no specific order to them.

1. E.ON Best Deal Advert

2. Pedigree Denta Stix Advert. This makes me chuckle every time.

3. The BBC 2012 Olympic Coverage Advert

4. Cartier Long Form Advert

5. Matalan Christmas Advert

Compared with last year, it was not easy to choose my top five this year, and that was not because there were too many too choose from. I guess that the lack of money is even hitting advertising budgets ey? So of the five presented, which is the best in your opinion then?

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Labour fails to ride the Wave.

15395795With the Sun dealing the premier a mortal blow today by throwing caution to the wind and telling the world that Labour is a lost cause, one really has to wonder what else could go wrong for our embattled Prime Minister. It has been a year of woes for the man, and yet he blindly fights on, convinced he is the only hope for the Labour party and the only person that can fix Britain from its catalogue of woes.

I watched this morning as both the BBC and Sky news interview a clearly irritated and frustrated Gordon Brown. It seems strange to me that a leader who is so convinced that he is right to lead the party through the next election would sit in an interview and complain about how the press seem to be a filter stopping his message reaching the population, yet even when he has an hour of prime time television yesterday he totally failed to take the bull by the horns and give the nation the shakeup it needs.

On issues close to the heart of the people, Gordon Brown totally failed to make any direct statement of intent. Matters like job security, taxation, Afghanistan, education and tuition fees, health and the NHS and that massive issue, the big black hole of debt that he’s run up this year. It’s all very well to talk about crime, home care for the infirm, getting rid of a few back benchers, bonuses for bankers, and spending protected, although we still aren’t quite sure what spending will be protected. I for one live with a parent who suffers from Altzimers, yet having listened to his speech yesterday, fail to understand how if elected his mean’s test would benefit me, when tax on fuel is the highest it’s ever been, a coke in Tesco’s today is £1,71 when only 2 years ago the same bottle of coke was £1, My gass and electric payment has gone up to £103 a month from £62 a month, when my consumption has gone down 22% over the year according to my supplier, holidays or vacation are now a thing of the past and so many other things that mean the little money we do have gets us no further ahead, and I know that any government are only going to be taking more from us in the next 10 years to plug the hole of this sinking ship.

I quite honestly am not worried about the next round of ASBO’s that you’ll come up with to try and prevent anti-social behaviour. Quite honestly it’d be far simpler to make a law that anyone prosecuted of anti social disorder more than once is shipped off to military school or the national service dependant on age. Make gentlemen out of thugs and solve a recruitment crisis in one foul swoop. As for bonuses for bankers. Erm sorry to point out Mr Prime Minister you’ve got it all wrong as you so love to tell the press. You’ve had well over 12 months to sort this issue out already. Why should we be happy that your now including it as a matter of urgency for re-election. If you can’t do your job right now, why on earth should we take it from you that you’ll get around to it when we vote you back into power?

Getting rid of a few ministers in Whitehall is not going to satisfy the requirements of a political fiasco the likes of none other in the history of British parliament that has transpired under Labours leadership. Endless numbers of ministers on all sides have broken ever rule in the rule book, let alone god knows how many laws, been allowed to do so, when the likes of you and me the poor working class get clapped in irons for far less. The reality that the whole bloody lot of you should receive the sack does kind of mean that we’d be without a government, and as that would not do, we have to tolerate the corruption and crime within, but trying to pacify us with a couple of cuts is just not satisfactory. My vote goes to the party that has a fundamental idea for the restructuring of parliament to ensure that this malarkey can never happen again.

Not once did Mr Brown really tell us how he planned to pay for anything. Ducking and diving from the hard truths that we must all face up to is not the way forward, and I hope that unlike both the Liberal Democrats and Labour, the Conservatives finally come out with some real talk about how Britain finances itself for the next ten years, and what that really means to working Britain’s pocket. I for one do not belive that Labour have lead the way in preventing a depression. Recession is a natural process, one which happens throughout the world from time to time. The fact that the subprime market collapse lead to a recession of global proportions does mean that this recession has brought about unprecedented reaction from around the world, but I do not believe that like Labour preach they have been our saviour during this recession. Spending for the sake of spending does not ensure that our economy will not collapse further. One only has to ask one’s self why it is that the government are now having to talk about the creation of a “special bank” to provide loans to small businesses when billions of pounds have been given to the banking sector, supposedly to get them lending to the very same people. So what happened to all that money. It was after all our money. Why is it that now we need a special business bank run by the government to lend to business to try kick start the market place which is where our salvation really lies, when 175 billion pounds has supposedly been pumped into kick starting the economy already. Surely this is a catastrophic failure of Labour to realise that the banks were a hell of a lot further gone than we were ever allowed to know. Surely this is the reality that quietly the banks were dead on their feet, and Labour have had to bail them out at the expense of looking like a party totally incapable of meeting its promises.

This brings me to another point. Time after time Gordon Brown has got it wrong. The Labour party themselves have finally had to admit this party conference that they are a party in jeopardy of losing the next election, yet not once did I hear any word of remorse or apology for being such a failure while at the helm. Gordon Brown’s inability to say sorry when he’s got it wrong has lead me to consider him to be one of the most arrogant leaders of the modern world. Everyone gets it wrong, and everyone is capable of calling it in the wrong way, or making a bad decision, but have the gumption and leadership to admit your shortcomings and then maybe you’ll earn some respect. I watched him in this morning’s interviews, and was amazed at his complete lack of ability to accept that just maybe the reporter he’s talking to is an educated and well researched individual with a valid point. He told both reporters at least 12 times that I could count that they were wrong, even when presented with valid facts and figures from multiple resources in the world around us. Learning to be humble and show humility is the mark of a true leader, and something that I believe that Gordon Brown is incapable of.

Our leaders complete inability to deal with Afghanistan is probably one of the key subjects that lies at his feet as his downfall. We know that there is a massive inconsistency between the government line and the reality of life in service to Queen and Country. Our soldiers deserve so much more. They deserve hard, fast and challenging leadership. They put themselves in harm’s way to apparently keep Al Qaeda from our streets, without proper backing, a stark lack of equipment and we watch daily as a multitude of our most senior officers within the Ministry of Defence resign due to the frustrations of working under Gordon Brown. Yet he sits in his interview and assures us that he has never let the soldiers down, and never failed to give the MOD the money it need to fully equip our men. I read a blog a few days ago about men who work extra shifts to buy their own equipment, body armour, boots and specialist equipment for life at war. It made me wonder what Gordon Brown would feel like looking down the barrel of a gun pointed at his direction, knowing that the bullet in the chamber had his name on it. How does the man sleep at night knowing that men and woman are dying while he keeps them in harm’s way.

For me, yesterdays speech were rhetoric of a Labour of old. One that in the time of Tony Blair would have found a way to create enough spin to lead us to believe that the country was in a position of power. The Prime Ministers make or break speech held little impact and no vision for bringing the voters back to Labour in the way it needs to win the next election, and as much as Gordon and the Labour party might try to shrug off the effects of the Sun headline in todays paper, unfortunately peoples opinion count, and the newspaper speaks the minds of the majority of Britian in that Labour has had its time and it is now time to look further afield for new leadership. It remains to be seem if it is to come from the Conservative leader David Cameron, or if it’s to take flight with Nick Clegg in a win that would make history. One thing is for sure in my mind, Gordon Brown is hanging on to power for the sake of 8 months power to have at least completed one full term.