A Visionary Inspiration – Touching the World through Sight


I came across this through twitter yesterday, and I was really touched by the impact that such a simple gesture had on the lives of people who are missing one of the fundamental senses that the majority of us take for granted every day.

The blind see the world through their fingers, and so when Wimpy an African fast food chain took the time to communicate with its blind patrons through Braille on their burgers, a touch of class was added what I still to this day consider to be one of the best fast food burgers provided out there.

I was struck more emphatically by the sense that it’s the simplest things in life that often have the biggest impact, and once again came to the realisation that you don’t have to be big and flamboyant, an icon of the lime light, a trend setter, or a brand name recognised throughout the world to make a difference to people’s lives.

You just have to have the heart, the right mental attitude, the desire and the compassion to reach out and touch those that will forever treasure your gesture. Caring for people, and changing the world isn’t about recognition for yourself or our own sense of need or importance, it’s about the importance of caring for those less fortunate than yourself.

I can honestly say that in watching this simple YouTube clip I was touched, inspired and reminded that there are far more important things in this world than me. Pass this on and inspire or touch someone else today.

Story also at Huffington Post

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One comment on “A Visionary Inspiration – Touching the World through Sight

  1. Hi, this advert really touched us. We have a strong focus on advocacy and we often find blind people discriminated against. The braille menus that are available at Wimpy make life so much more independent for blind people. We hope that Wimpy continues to support blind people and we’ve got many ideas and communication channels open for Wimpy to use to alert people with visual impairments.

    We’re a national, umbrella body consisting of over 100 member organisations (of which BlindSA is but one). We advocate for and provide services to blind people all over SA. We also do sensitization for companies and can provide skilled and trained blind people for employment opportunities as well. If any companies want to help us they should be in contact with us via our website at http://www.sancb.org.za or contact us at 0124523811.

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