A very clever marketing firm gave birth to an idea a few years ago that has started a whole new craze for the nuttiest Russian MeerKat you ever could meet. Aleksandr Orlov, founder of Compare the Meerkat dot com has been one of the most successful marketing campaigns launched by any company in the last quarter of a decade. The rather mysterious little critter who has a pronounced Russian accent for such an African animal is almost instantly likeable in that he grabs at your affections, and builds credibility with his incessant winging at how his website keeps being crashed by fools looking for cheaper car insurance.
As crazy as it seems you can almost sympathise with Aleksandr. It’s weird yet remarkably cleaver marketing on behalf of the creators of Aleksandr Orlov, and Compare the Market dot com, the company for whom the advert was created must be over the moon at the incredible success that their 2 foot high advertising guru has had. He enjoys a Facebook profile with over 500,000 fans. Not even Boris the Mayor of London has that many fans. Maybe he has a lesson or two to learn from our fury friend. Actually that probably applies to most of parliament really. Alexander has a hugely popular YouTube channel with hundreds of thousands of hits, a website promoting his relations and friends in the meerkat kingdom, and even a few blooper clips.
I have to be honest, I always manage to crack a smile when I hear his distinctive voice, and get a good chuckle out of the bloopers too. But it just goes to show how a carefully thought out and well executed marketing campaign can capture the imagination of a country, and build a life all of its own. Sometimes thinking outside the box produces the best results. When it comes to telling the world why you are the best, always be willing to be a bit whacky and willing to try a whole different approach that might not necessarily sound sensible. Not everything is going to work, but sometimes that strange idea might just be the best idea you’ve had all year.
And if something makes you happy, or you get a kick out of a good advert, experience great customer services, visit a magic store and see the most amazing film, tell the whole world. We like to hear about good things. We love to share the fun and exciting stories, but even more than that, we all want to be a part of the things in life that you enjoy. What brings a smile to your world may very well pick us up off the floor on a day that without it could lead to something very different and not quite as pleasant. So share. Shout to the world about the things you love in life, and be proud to say I think this is great.
Aleksandr Orlov and Compare the Meerkat dot com! I think he is just great. 🙂